Australia has remained to be a favorite lair for pirates with the highest rates of online TV and film piracy. At present, piracy is still a problem but it has started falling with the availability of legal options.
“Committed to educating people about the value of screen content”, the IPAF or IP Awareness Foundation is a coalition of Australian screen organisations. The foundation recently conducted a research which showed 25% of Australians aged 18-64 are illegally accessing content when last year it was up to 29%. In addition, the rate of persistent streaming and downloading has fallen from 13% to 10%, however 40% of the participants say that they are pirating more than ever. And finally, the main reason of the 33% who are pirating less points to legal alternatives.
In the online survey conducted in August by Sycamore, more than half the respondents were aware of the lawsuit that the producers of the Dallas Buyers Club (DBC) launched. The Dallas Buyers Club LLC asked the Federal Court to force the six Australian ISPs to provide the contact details of the 4,726 subscribers so it could pursue each subscriber for the punitive damages, its cost of obtaining each infringer’s name, and the cost of purchasing a copy of the film.
Thanks to legitimate options like Netflix and groups like DBC producers, the piracy rate in Australia has consistently dropped. Speaking about deterring Aussie pirates, MaverickEye is spearheading a high-cost Australian piracy campaign that has already showed impact.